McDonald ‘s has announced a $100 million plan to restore sales and support franchisees after an E. coli outbreak linked to onion slices in its Quarter Pounder burgers sparked concerns among customers and led to a significant decline in demand .
The company said it will invest $35 million in marketing and advertising campaigns to boost customer confidence and restore momentum to sales .
Additionally, McDonald ‘s confirmed to Bloomberg that it has allocated $65 million to support franchisees through initiatives including rent deferrals, with the aim of easing financial pressures on them and helping them overcome this crisis.
